Behind Tiny Trends

Meet The Team

The Tiny Trends team is a passionate group of innovators dedicated to transforming the children’s marketplace with a fresh, sustainable, and community-driven approach to fashion and essentials for kids.

Lucy Beckwith

CEO / Founder

Mumtrepreneur. Mother of two. This idea manifested from her own online shopping journey with children’s clothes & products.

Dean Catney

Brand Director / Co-Founder

With a decade of experience at retail powerhouse Ted Baker, Dean is also a seasoned Brand Director who has successfully launched and managed over 10 brands across multiple sectors.

The Team and Advisory

Paulina Kisielewska

Design Director / PK Creative

Samy Elbaz

CTO / CEO of Tampl.io

Gary Beckwith

Advisor / Serial Entrepreneur

Dan Illet

Advisor / Senior Fintech FT Journalist